Marketing,
re-engineered by AI.
The innovation division. We put modern AI to work on real marketing problems - content at scale, automation, and visibility in the AI search era. Measured, not hyped.
Search is no longer just Google. Buyers ask ChatGPT, Claude and Gemini for a shortlist - and the brands those models recommend win the consideration set. Labs makes sure you’re one of them, while building the content and automation systems that scale your marketing without diluting the brand.
Everything we deploy keeps a human in the loop and your brand voice intact. AI is leverage on good marketing - never a replacement for judgement.
- Found and recommended when buyers ask an AI, not just Google
- A content engine that scales without losing the brand voice
- Automations that remove the manual work from your funnel
Deliverables.
The concrete output of an engagement - scoped to your brief after a consultation.
AI marketing audit
A clear-eyed review of where AI can remove cost or add reach across your funnel.
AI content engine
A system that produces on-brand content at scale, with human editorial control.
AI visibility (GEO/AEO)
Optimisation so you're surfaced when buyers ask ChatGPT, Claude or Gemini.
Marketing automation
Lifecycle, CRM and workflow automations that run the funnel without manual effort.
AI campaign lab
Rapid creative and message testing to find what converts before you spend.
Prompt libraries
A documented, branded prompt system your team can use safely and consistently.
A marketing system, not a one-off.
Strategy and brand voice go in; on-brand content, automated distribution and AI-search visibility come out - and the results feed the next cycle.
Inputs
Brand voice, strategy, audience, offers
AI engine
Research · drafting · variation, under human review
Distribution
Web, social, CRM, automated workflows
Visibility
GEO / AEO - found by AI search & assistants
Signal
Performance data feeds the next cycle
The process.
Audit
Map the funnel and identify where AI and automation create real leverage.
Build
Stand up the content engine, automations and visibility setup against brand guardrails.
Test
Run controlled experiments - messages, creative, channels - and read the data.
Scale
Roll out what works, document the system, and keep it improving on a cadence.
2 - 3 week audit; 4 - 8 weeks to stand up the engine, then ongoing.
Ready to build something remarkable?
Book a strategy session. We'll pressure-test where your brand is, where it could go, and the fastest route between the two.